Product Analytics Expert
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WE PROVIDE FULL RE-LOCATION SUPPORT TO VIETNAM FOR THIS ROLE
ABOUT THE ROLE
Elfie is seeking a Product Analytics Expert with over 5 years of experience in mobile analytics, with strong preference for candidates who have worked within freemium lifestyle mobile apps. In this role, you will focus on analyzing and enhancing user stickiness, engagement, and retention, ensuring a delightful and impactful app experience for our users.
WHAT WE OFFER
- A permanent global contract, with fiercely competitive salary
- Relocation support to Vietnam for Expats (financial and practical!)
- Comprehensive private healthcare support from day one
- Individualised career progression and development framework
- Hybrid working - 3 days in the office
- 14 days PTO, plus national holidays off
- Performance-related bonus paid twice a year; April and October
- Brand new MacBook and associated tech on day one
- An inclusive culture where everybody in the business has direct impact
WHAT YOU WILL DO
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Mobile Analytics Expertise:
- Leverage tools like Firebase, Amplitude, or Mixpanel to analyze user behavior, engagement patterns, and retention metrics.
- Monitor and interpret KPIs such as DAU, WAU, MAU, session length, churn rates, and cohort retention.
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Data-Driven Insights:
- Identify opportunities to improve stickiness and engagement by analyzing user journeys, feature adoption, and drop-off points.
- Provide actionable recommendations to enhance the user experience and drive long-term retention.
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A/B Testing and Experimentation:
- Design, execute, and analyze A/B tests to validate hypotheses for feature improvements or UX optimizations.
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Collaboration with Teams:
- Work closely with product managers, designers, and engineers to align analytics with product strategy.
- Advocate for data-driven decision-making across the organization by presenting insights clearly to stakeholders.
WHAT YOU WILL NEED
- 5+ years of hands-on experience in mobile analytics
- Expertise in mobile analytics platforms like Firebase, Amplitude, or Mixpanel.
- Strong understanding of user engagement metrics (e.g., DAU/MAU ratios), cohort analysis, and retention curves.
- Proficiency in SQL for querying data and Python/R for advanced analysis.
- Experience designing and analyzing A/B tests with statistical rigor.
- Excellent communication skills to translate complex data into actionable insights for cross-functional teams
- Deep understanding of user behavior in lifestyle apps with a focus on improving engagement and retention. (Good to have)
- Familiarity with user segmentation strategies to personalize experiences based on behavioral data. (Good to have)
- Experience working in an agile product development environment. (Good to have)
WHY JOIN US?
- Strong and genuinely patient-focused company mission (see below)
- Truly global start-up with a blend of diverse cultures and backgrounds
- Excellent financial credibility and refreshingly clear future vision
- Phenomenal growth plans and an excellent company spirit
- Regular social events; our football team "Elfie FC" is taking Saigon by storm!
- Dedicated career pathways and training to support your development
- Experienced founders with 20+ years experience in digital health, software, and partnership development in both bluechip and start-up companies - and successful previous exits!
ABOUT ELFIE
Elfie is the first completely free, gamified mobile app that rewards users for monitoring their health. Our vision is to become the world's largest self-reported medical record platform, supporting all therapeutic areas in a single, gamified, and free app for maximum impact.
We have a footprint in 7 countries (Brazil, France, United Kingdom, Turkey, Egypt, Hong Kong, Singapore, and Vietnam), growing to 12 by the end of 2024 and 25 by the end of 2025.
How do we monetize?
We have 2 independent yet synergic business models:
- Pharmaceutical companies: Elfie's free application is sponsored by pharmaceutical companies, who need to drive treatment adherence and access anonymized real-world data. Pharmaceutical companies cover our company operational costs and the promotion of the application.
- Insurers and employers: Elfie premium version (aka ElfieWorks) is an employee health program sponsored by employers and insurers. These companies need employees to stay in good health and engaged to increase productivity and keep ever-increasing healthcare costs under control. ElfieWorks is designed and distributed in partnership with a global insurance broker and partner insurers.
What is our culture?
We have one single NorthStar at Elfie: maximising global health impact. It is a measurable KPI that is a function of the number of lives impacted and the level of impact on each individual. Everybody's KPIs across all departments are aligned with this. All our partnerships and revenue streams are also aligned with this.
We have 4 values:
• Patient-first: Whatever goes against our North Star (maximising patient health impact) is eliminated, all ideas and projects are prioritised accordingly.
• Think big: We don’t allow our fears and unknowns to limit our ambition and solutions.
• Take ownership: We are not tasked to execute a process but responsible to find a scalable solution.
• Resilience: We don’t allow challenges and setbacks to lower our motivation and commitment to our mission, regardless of the personal discomfort it means.
Check out the Elfie app:
for Android: https://links.elfie.co/apptester
for iOS: https://links.elfie.co/testflight-i
WHAT NOW?
Apply today for immediate consideration! Know someone who would be a good fit for this role? We’re offering a monetary reward if you refer them to us and they are successful! Contact the Talent Acquisition team for more information: ___
- Department
- [SP] Software & Platforms (Data, QA)
- Locations
- Ho Chi Minh City
- Remote status
- Hybrid
Product Analytics Expert
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