We hire the best minds to solve the hardest problems.
At Elfie, the best ideas win. No egos, no wasted time. We either succeed, or we learn fast and don’t repeat mistakes.
That mindset applies everywhere: if you spot a feature that doesn’t work, have a wild idea for a new gamification mechanic, or want to challenge another department, we want you to speak up.
This is where bold thinking thrives.
Meet the brilliant minds behind Elfie.
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General Affairs
We’re not just behind the scenes, we're the engine that keeps Elfie moving.
Our People & Finance team handles operations, compliance, and finances with precision and speed. We design the systems, culture, and clarity that free every team to focus on what matters most: helping users build habits that drive real health outcomes.
Because when the foundation is solid, the impact scales.
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Software & Platforms
This is the team that makes Elfie work, literally.
From front-end to back-end, QA to DevOps, our engineers build and scale the systems that power Elfie. Elfie and ElfieWorks across the globe. They design for performance, security, and speed, so that when a user opens the app, it just works.
Every click, reminder, and data point delivered on time helps someone stay on track with their health. That’s the impact.
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Revenue & Partnerships
We don’t just sell ElfieWorks, we scale its impact.
This team works with insurers and employers to turn workforce health into a competitive advantage. From closing deals to launching high-engagement wellness programs like team step challenges, they drive adoption where it matters.
The result? Fewer claims, healthier teams, and a clear ROI for our partners.
Because when health becomes habit, everybody wins.
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Product Management
We don’t take orders, we build what matters.
Product at Elfie means full ownership. From raw idea to shipped feature, this team drives every stage of the journey. They lead cross-functional squads, obsess over user insights, and make tough calls that move the needle.
Some features are small. Others reshape how thousands of people build better health habits. Either way, Product owns the outcome.
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Activation & Acquisition
We bring Elfie to life on the ground, where health decisions happen.
This team drives user acquisition and retention at the country level, turning strategy into local traction. They partner with life science companies, train medical reps, and activate Elfie in hospitals, clinics, and pharmacies to ensure it’s trusted, used, and recommended.
From influencer campaigns and reward partnerships, to in-store activations, they make Elfie visible, valuable, and unforgettable, maximising engagement where it matters most.
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Growth Marketing
We turn attention into action, and users into loyal health champions.
This team owns the full user journey, from digital acquisition to long-term retention. They combine sharp creative, smart targeting, and relentless experimentation to scale growth and drive engagement.
Through gamified nudges, CRM, content, and rewards, they turn installs into habits—and habits into health outcomes. Growth Marketing isn’t just about clicks. It’s the heartbeat of Elfie’s monetisation engine