ABOUT THE ROLE

As a Growth Analytics Manager for Elfie, you are responsible for tracking and analysing user acquisition / retention / engagement data from various sources, leveraging this information to support the growth marketing team to understand user behaviors and make adjustments to global acquisition and retention efforts accordingly.

This role is crucial in helping Elfie reach, engage and impact the health of as many chronic disease patients as possible in line with our core mission.

WHAT WE OFFER

• A permanent global contract, with fiercely competitive salary
• Comprehensive private healthcare from day one
• Individualised career progression and development framework
• Hybrid working - 3 days in the office in Vietnam OR Singapore
• Quarterly Performance bonus of up to 50% of your monthly gross salary, with opportunity to earn 3x this amount.
• Brand new MacBook and associated tech on day one
• An inclusive culture where everybody in the business has direct impact

WHAT YOU WILL DO

Drive user growth strategy

• Translate business questions into structured analysis to accelerate users acquisition, boost engagement and reduce churn
• Use insights to shape growth initiatives across onboarding, lifecycle messaging, reward mechanics, and gamified experiences.

Conduct deep user behavior analysis

• Analyze user behavior across funnels using a mix of tools e.g. Mixpanel, Firebase, or Amplitude and ad hoc deep dives to identify friction points and opportunities.
• Segment users to detect patterns in high-retention personas, drop-off behaviors, and campaign responsiveness.

Define and track user growth KPIs

• Develop key metrics and reporting frameworks to evaluate the effectiveness of growth initiatives (e.g., CPI, DAU/WAU/MAU, retention curves, churn, LTV).
• Maintain live dashboards for campaign and product performance monitoring.

Design and evaluate experiments

• Support the design, execution, and analysis of experiments for onboarding flows, creative testing, reward structures, and notifications.
• Ensure statistical rigor and clarity in recommendations.

Foster collaboration

• Embed within the Growth team to support the team’s day-to-day decision-making with timely and relevant analytics.
• Extend collaboration to Product, Data Engineering, and Partner Success to align on KPIs, tracking needs, and shared goals.

WHAT YOU WILL NEED

• 5+ years of experience in data analytics, ideally in mobile apps and user growth teams.
• Proficiency in SQL (required) and experience using analytics platforms like Mixpanel, Amplitude, Firebase.
• Strong grasp of growth metrics and frameworks: CPI, ROAS, DAU/MAU, churn, LTV, retention cohorts, funnel analysis.
• Ability to extract insights from both structured data and unstructured feedback.
• Bonus: experience with Python/R, Mobile Measurement Platforms (AppsFlyer, Adjust), and CRM or campaign performance analysis.
• Excellent communication skills with the ability to turn complex data into clear business recommendations.
• A growth mindset and strong sense of ownership—you don’t just report results, you helpdrive outcomes.

WHY JOIN US?

• Strong and genuinely patient-focused company mission (see below)
• Truly global start-up with a blend of diverse cultures and backgrounds
• Excellent financial credibility and refreshingly clear future vision
• Phenomenal growth plans and an excellent company spirit
• Regular social events; our football team "Elfie FC" is taking Saigon by storm!
• Dedicated career pathways and training to support your development
• Experienced founders with 20+ years experience in digital health, software, and partnership development in both bluechip and start-up companies - and successful previous exits!

ABOUT ELFIE

Elfie is the first completely free, gamified mobile app that rewards users for monitoring their health. Our vision is to become the world's largest self-reported medical record platform, supporting all therapeutic areas in a single, gamified, and free app for maximum impact.

We have a footprint in 7 countries (Brazil, France, United Kingdom, Turkey, Egypt, Hong Kong, Singapore, and Vietnam), growing to 12 by the end of 2024 and 25 by the end of 2025.

How do we monetize?

We have 2 independent yet synergic business models:

1. Pharmaceutical companies: Elfie's free application is sponsored by pharmaceutical companies, who need to drive treatment adherence and access anonymized real-world data. Pharmaceutical companies cover our company operational costs and the promotion of the application.
2. Insurers and employers: Elfie premium version (aka ElfieWorks) is an employee health program sponsored by employers and insurers. These companies need employees to stay in good health and engaged to increase productivity and keep ever-increasing healthcare costs under control. ElfieWorks is designed and distributed in partnership with a global insurance broker and partner insurers.

What is our culture?

We have one single NorthStar at Elfie: maximising global health impact. It is a measurable KPI that is a function of the number of lives impacted and the level of impact on each individual. Everybody's KPIs across all departments are aligned with this. All our partnerships and revenue streams are also aligned with this.

We have 4 values:

• Patient-first: Whatever goes against our North Star (maximising patient health impact) is eliminated, all ideas and projects are prioritised accordingly.

• Think big: We don’t allow our fears and unknowns to limit our ambition and solutions.

• Take ownership: We are not tasked to execute a process but responsible to find a scalable solution.

• Resilience: We don’t allow challenges and setbacks to lower our motivation and commitment to our mission, regardless of the personal discomfort it means.

Check out the Elfie app (downloadable from any geo-location).

for Android: https://links.elfie.co/apptester

for iOS: https://links.elfie.co/testflight-i

WHAT NOW?

Apply today for immediate consideration! Know someone who would be a good fit for this role? We’re offering a monetary reward if you refer them to us and they are successful! Contact the Talent Acquisition team for more information: