Shape the Future of Global Health, from Vietnam 🇻🇳

At Elfie, we’re not just building a health tracking app. We’re changing how people manage their health worldwide. If you're looking for a mission with global reach, real impact, and a team that scales fast and learns even faster, you’ve just found your next move.

We provide full relocation support to Vietnam for expats, and a seat at the table of one of Asia’s most exciting mobile health-tech companies.

Curious to learn more about our team, culture, and what it's like to relocate to Vietnam?
👉 Click here to find out more on our careers page!

About The Role

As the Senior Gamification Strategist (User Growth), you will be responsible for developing and executing innovative growth strategies that integrate gamification and loyalty rewards to drive user engagement, retention and lifetime value within the Elfie mobile app. You will leverage your background in user growth, gamification, loyalty programs and data analysis to create in-app experiences that encourage Elfie users to consistently engage with the platform and unlock valuable rewards. Your strategic thinking, agility and analytical mindset will be instrumental in optimising the gamification features and loyalty programs to align with Elfie's expansion plans and deliver a localised & personalised experience for users across diverse markets.

What you will get

• 🧳 Relocation Support - We handle the move, financially and practically
• 💰 Permanent Global Contract - With a seriously competitive salary
• 🏥 Private Healthcare - From day one
• 💻 Top-Tier Tech Setup - Brand new MacBook + full onboarding kit
• 🧠 Career Growth Framework - Clear, personalised, and fast-moving
• 🎯 Bonus Scheme - Performance-related, quarterly paid
• 🌴 14 Days PTO + Public Holidays - Real time off
• 🧪 Hybrid Working - 3 days in the office per week
• 🍛 Refreshments - Free Lunch and Dinner every day for you to enjoy
  

What You’ll Do

• Build and execute a robust global gamification and rewards strategy that increases user engagement and retention.

• Lead the implementation of growth initiatives with a cross-disciplinary team of growth, product, tech, & data. Ensure alignment and secure the support needed to execute plans

• Conduct A/B testing, funnel analysis, and gather behavioral insights to improve programs

• Work with local Country Managers to ensure new reward programs are locally relevant

• Utilize data analytics to test & optimize promotional programs, journeys and communication messages

• Monitor program performance against targets. Provide reports, analysis and insights to support decision making

• Continuously monitor competitive landscapes to ensure Elfie's gamification and reward offerings are innovative and appealing

What You’ll Need

• Minimum 2-3 years of demonstrable experience in building and managing gamification or loyalty features & programs in mobile apps or SAAS platforms with a proven track record of directly increasing user engagement and retention as a result

• Work experience in relevant fields such as Growth, Product Marketing, Business Analytics or Marketing

• Bachelor’s degree in Business, Marketing, or related fields is preferred but not essential

• Ability to scrutinize data to identify trends and pivot strategies accordingly

• Strong stakeholder relationship management skills, with experience in working well with cross functional teams

• Passionate about user and product experience
  
  

Why join Elfie

We're a global start-up that is mission-led, and fiercely product-driven.

We're building something that improves lives - and we're doing it with a culture of trust, freedom, and high performance.

About Elfie

Elfie is the first completely free, gamified mobile app that rewards users for managing their health. Our goal? To become the world’s largest self-reported medical record platform — across all therapeutic areas.

We operate in 10+ countries today, with plans to expand into 15 by the end of 2025.

📲 Try Elfie for yourself by downloading it on the App Store or Google Play

What Now?

Apply today for immediate consideration! Got someone in mind? We offer a referral reward if your recommendation is hired. Contact Talent Acquisition for more info.