WE PROVIDE FULL RELOCATION SUPPORT TO SINGAPORE OR VIETNAM FOR THIS ROLE

ABOUT THE ROLE

As the Senior Gamification Strategist (User Growth), you will be responsible for developing and executing innovative growth strategies that integrate gamification and loyalty rewards to drive user engagement, retention and lifetime value within the Elfie mobile app. You will leverage your background in user growth, gamification, loyalty programs and data analysis to create in-app experiences that encourage Elfie users to consistently engage with the platform and unlock valuable rewards. Your strategic thinking, agility and analytical mindset will be instrumental in optimising the gamification features and loyalty programs to align with Elfie's expansion plans and deliver a localised & personalised experience for users across diverse markets.

WHAT WE OFFER

• A permanent global contract, with fiercely competitive salary
• Relocation support to Singapore or Vietnam (obtaining the employment permit)
• Private healthcare support from day one
• Individualised career progression and development framework
• Hybrid working - 3 days in the office, two days at home
• 14 days PTO, plus national holidays off 
• Performance-related bonus, paid quarterly - with opportunity to over-achieve
• Brand new MacBook and associated tech on day one
• An inclusive culture where everybody in the business has direct impact

WHAT YOU WILL DO

• Build and execute a robust global gamification and rewards strategy that increases user engagement and retention.

• Lead the implementation of growth initiatives with a cross-disciplinary team of growth, product, tech, & data. Ensure alignment and secure the support needed to execute plans

• Conduct A/B testing, funnel analysis, and gather behavioral insights to improve programs

• Work with local Country Managers to ensure new reward programs are locally relevant

• Utilize data analytics to test & optimize promotional programs, journeys and communication messages

• Monitor program performance against targets. Provide reports, analysis and insights to support decision making

• Continuously monitor competitive landscapes to ensure Elfie's gamification and reward offerings are innovative and appealing

WHAT YOU WILL NEED

• Minimum 2-3 years of demonstrable experience in building and managing gamification or loyalty features & programs in mobile apps or SAAS platforms with a proven track record of directly increasing user engagement and retention as a result

• Work experience in relevant fields such as Growth, Product Marketing, Business Analytics or Marketing

• Bachelor’s degree in Business, Marketing, or related fields is preferred but not essential

• Ability to scrutinize data to identify trends and pivot strategies accordingly

• Strong stakeholder relationship management skills, with experience in working well with cross functional teams

• Passionate about user and product experience
  
  

  WHY JOIN US?

• Strong and genuinely patient-focused company mission (see below)
• Truly global start-up with a blend of diverse cultures and backgrounds
• Excellent financial credibility and refreshingly clear future vision
• Phenomenal growth plans and an excellent company spirit
• Regular social events; our football team "Elfie FC" is taking Saigon by storm!
• Dedicated career pathways and training to support your development
• Experienced founders with 20+ years experience in digital health, software, and partnership development in both bluechip and start-up companies - and successful previous exits!

ABOUT ELFIE

Elfie is the first completely free, gamified mobile app that rewards users for monitoring their health. Our vision is to become the world's largest self-reported medical record platform, supporting all therapeutic areas in a single, gamified, and free app for maximum impact.

We have a footprint in 7 countries (Brazil, France, United Kingdom, Turkey, Egypt, Hong Kong, Singapore, and Vietnam), growing to 12 by the end of 2024 and 25 by the end of 2025.

How do we monetize?

We have 2 independent yet synergic business models:

1. Pharmaceutical companies: Elfie's free application is sponsored by pharmaceutical companies, who need to drive treatment adherence and access anonymized real-world data. Pharmaceutical companies cover our company operational costs and the promotion of the application.
2. Insurers and employers: Elfie premium version (aka ElfieWorks) is an employee health program sponsored by employers and insurers. These companies need employees to stay in good health and engaged to increase productivity and keep ever-increasing healthcare costs under control. ElfieWorks is designed and distributed in partnership with a global insurance broker and partner insurers.

What is our culture?

We have one single North Star at Elfie: maximising global health impact. It is a measurable KPI that is a function of the number of lives impacted and the level of impact on each individual. Everybody's KPIs across all departments are aligned with this. All our partnerships and revenue streams are also aligned with this.

We have 4 values:

• Patient-first: Whatever goes against our North Star (maximising patient health impact) is eliminated, all ideas and projects are prioritised accordingly.

• Think big: We don’t allow our fears and unknowns to limit our ambition and solutions.

• Take ownership: We are not tasked to execute a process but responsible to find a scalable solution.

• Resilience: We don’t allow challenges and setbacks to lower our motivation and commitment to our mission, regardless of any resulting discomfort

Check out the Elfie app:

for Android: https://links.elfie.co/apptester

for iOS: https://links.elfie.co/testflight-i

WHAT NOW?

Apply today for immediate consideration! Know someone who would be a good fit for this role? We’re offering a monetary reward if you refer them to us and they are successful! Contact the Talent Acquisition team for more information: