ABOUT THE ROLE

The Website Performance & Content Strategist role at Elfie is pivotal in increasing the number of app downloads from website visitors. This role involves:

A. Website Traffic: Enhancing the discoverability of our website through content and technical SEO.

B. Website Conversion: Boosting traffic-to-download conversion rates by optimizing content quality and the technical performance of the website.

WHAT WE OFFER

• A permanent global contract, with fiercely competitive salary
• Monthly performance bonus of up to 30% of your gross monthly salary!
• Comprehensive private healthcare from day one
• Individualised career progression and development framework
• Hybrid working - 3 days in our co-working office in Singapore
• 14 days PTO, plus national holidays off 
• Brand new MacBook and associated tech on day one
• An inclusive culture where everybody in the business has direct impact

WHAT YOU WILL DO

• Develop content and implement comprehensive content strategies to boost website traffic and conversion rates

• Lead content creation efforts to ensure engaging, relevant, and SEO-optimized material.

• Continually enhance the website UX/UI to improve website aesthetics and functionality, ensuring a user-friendly experience that encourages conversion

• Conduct regular audits of website performance, SEO effectiveness, tagging and engagement metrics.

• Work closely with cross-functional teams to align website strategies with broader growth marketing and business goals.

• Monitor and report on key performance indicators related to website traffic, user engagement, and download conversions.

WHAT YOU WILL NEED

• Bachelor's degree in Marketing, Digital Media, or related field, with minimum 4 years of experience in website management for multiple markets. Proven track record of successful SEO implementation and content strategy development
• Strong skills in Webflow or similar platforms, SEO practices, and web analytics tools. Basic understanding of HTML, CSS, and JavaScript is required
• Excellent writing and editing skills for creating engaging, SEO-optimized content. Proven ability to manage multiple websites across different markets, adapting content for local needs.
• Strong communication skills for working effectively with various stakeholders across markets. 

WHY JOIN US?

• Strong and genuinely patient-focused company mission (see below)
• Truly global start-up with a blend of diverse cultures and backgrounds
• Excellent financial credibility and refreshingly clear future vision
• Phenomenal growth plans and an excellent company spirit
• Regular social events; our football team "Elfie FC" is taking Saigon by storm!
• Dedicated career pathways and training to support your development
• Experienced founders with 20+ years experience in digital health, software, and partnership development in both bluechip and start-up companies - and successful previous exits!

ABOUT ELFIE

Elfie is the first completely free, gamified mobile app that rewards users for monitoring their health. Our vision is to become the world's largest self-reported medical record platform, supporting all therapeutic areas in a single, gamified, and free app for maximum impact.

We have a footprint in 7 countries (Brazil, France, United Kingdom, Turkey, Egypt, Hong Kong, Singapore, and Vietnam), growing to 12 by the end of 2024 and 25 by the end of 2025.

How do we monetize?

We have 2 independent yet synergic business models:

1. Pharmaceutical companies: Elfie's free application is sponsored by pharmaceutical companies, who need to drive treatment adherence and access anonymized real-world data. Pharmaceutical companies cover our company operational costs and the promotion of the application.
2. Insurers and employers: Elfie premium version (aka ElfieWorks) is an employee health program sponsored by employers and insurers. These companies need employees to stay in good health and engaged to increase productivity and keep ever-increasing healthcare costs under control. ElfieWorks is designed and distributed in partnership with a global insurance broker and partner insurers.

What is our culture?

We have one single NorthStar at Elfie: maximising global health impact. It is a measurable KPI that is a function of the number of lives impacted and the level of impact on each individual. Everybody's KPIs across all departments are aligned with this. All our partnerships and revenue streams are also aligned with this.

We have 4 values:

• Patient-first: Whatever goes against our North Star (maximising patient health impact) is eliminated, all ideas and projects are prioritised accordingly.

• Think big: We don’t allow our fears and unknowns to limit our ambition and solutions.

• Take ownership: We are not tasked to execute a process but responsible to find a scalable solution.

• Resilience: We don’t allow challenges and setbacks to lower our motivation and commitment to our mission, regardless of the personal discomfort it means.

Check out the Elfie app (downloadable from any geo-location).

for Android: https://links.elfie.co/apptester

for iOS: https://links.elfie.co/testflight-i

WHAT NOW?

Apply today for immediate consideration! Know someone who would be a good fit for this role? We’re offering a monetary reward if you refer them to us and they are successful! Contact the Talent Acquisition team for more information through the chat feature on our careers site!