WE PROVIDE FULL RELOCATION SUPPORT TO SINGAPORE FOR THIS ROLE

ABOUT THE ROLE

Ready to revolutionize user growth in the healthcare tech industry? Join us at Elfie as the mastermind behind our global user acquisition, engagement, and retention strategies! As the Head of Growth Marketing, you'll lead a newly established team in performance marketing, gamification, CRM, operations, and content to drive sustainable growth for Elfie's mobile app on a global basis.

If you're friends and colleagues describe you as a mobile app growth marketing superhero, we want to hear from you today!

WHAT WE OFFER

• A permanent global contract, with fiercely competitive salary
• Relocation support to Singapore, including obtaining the Employment Pass
• Comprehensive private healthcare support from day one
• Individualised career progression and development framework
• Hybrid working - 3 days in the office 
• 14 days PTO, plus national holidays off 
• Performance-related bonus paid twice a year; April and October
• Brand new MacBook and associated tech on day one
• An inclusive culture where everybody in the business has direct impact

WHAT YOU WILL DO

• Define and oversee the execution of Elfie's global mobile application growth marketing (acquisition and retention) strategy in line with expansion objectives
  

• Lead and manage our newly established Growth Marketing team, including user acquisition, engagement, content, CRM and gamification

• Leverage data to prioritise the right digital marketing projects, and to optimize user growth strategies accordingly

• Develop and manage the growth marketing budget, allocating resources efficiently to maximize return on investment

• Analyze user data and behavioral patterns to identify opportunities for enhancing acquisition and retention

• Collaborate with cross-functional teams to align growth initiatives with business objectives

WHAT YOU WILL NEED

• 10+ years of experience in leading regional or global strategic growth marketing efforts for mobile app companies, ideally start-ups

• Proven track record of leading sustainable user growth and engagement at a senior level, ideally in a start-up environment

• Fluent in English with strong communication and collaboration skills.

• Expertise in data analysis and performance marketing.

• Strong leadership and team management skills.

• Bachelor's degree in Marketing, Business, or related field.

WHY JOIN US?

• Strong and genuinely patient-focused company mission (see below)
• Truly global start-up with a blend of diverse cultures and backgrounds
• Excellent financial credibility and refreshingly clear future vision
• Phenomenal growth plans and an excellent company spirit
• Regular social events; our football team "Elfie FC" is taking Saigon by storm!
• Dedicated career pathways and training to support your development
• Experienced founders with 20+ years experience in digital health, software, and partnership development in both bluechip and start-up companies - and successful previous exits!

ABOUT ELFIE

Elfie is the first completely free, gamified mobile app that rewards users for monitoring their health. Our vision is to become the world's largest self-reported medical record platform, supporting all therapeutic areas in a single, gamified, and free app for maximum impact.

We have a footprint in 7 countries (Brazil, France, United Kingdom, Turkey, Egypt, Hong Kong, Singapore, and Vietnam), growing to 12 by the end of 2024 and 25 by the end of 2025.

How do we monetize?

We have 2 independent yet synergic business models:

1. Pharmaceutical companies: Elfie's free application is sponsored by pharmaceutical companies, who need to drive treatment adherence and access anonymized real-world data. Pharmaceutical companies cover our company operational costs and the promotion of the application.
2. Insurers and employers: Elfie premium version (aka ElfieWorks) is an employee health program sponsored by employers and insurers. These companies need employees to stay in good health and engaged to increase productivity and keep ever-increasing healthcare costs under control. ElfieWorks is designed and distributed in partnership with a global insurance broker and partner insurers.

What is our culture?

We have one single NorthStar at Elfie: maximising global health impact. It is a measurable KPI that is a function of the number of lives impacted and the level of impact on each individual. Everybody's KPIs across all departments are aligned with this. All our partnerships and revenue streams are also aligned with this.

We have 4 values:

• Patient-first: Whatever goes against our North Star (maximising patient health impact) is eliminated, all ideas and projects are prioritised accordingly.

• Think big: We don’t allow our fears and unknowns to limit our ambition and solutions.

• Take ownership: We are not tasked to execute a process but responsible to find a scalable solution.

• Resilience: We don’t allow challenges and setbacks to lower our motivation and commitment to our mission, regardless of any resulting discomfort

Check out the Elfie app:

for Android: https://links.elfie.co/apptester

for iOS: https://links.elfie.co/testflight-i

WHAT NOW?

Apply today for immediate consideration! Know someone who would be a good fit for this role? We’re offering a monetary reward if you refer them to us and they are successful! Contact the Talent Acquisition team for more information: