Shape the Future of Global Health, from Singapore! 

At Elfie, we’re not just building a health tracking app. We’re changing how people manage their health worldwide. If you're looking for a mission with global reach, real impact, and a team that scales fast and learns even faster, you’ve just found your next move.

We provide full relocation support to Singapore for expats, and a seat at the table of one of Asia’s most exciting mobile health-tech companies.

Curious to learn more about our team, culture, and what it's like to relocate to Vietnam?
👉 Click here to find out more on our careers page!

About The Role

At Elfie, we’re transforming healthcare through technology and data to empower patients and providers alike. As our you'll be a pivotal force in shaping personalised communication strategies that improve user engagement, streamline care coordination, and (optimize resource allocation). In this role, you will drive data-driven decision-making, manage a small CRM team, and design user journeys to enable better health outcomes and operational efficiencies across our global platform.

What You’ll Get

• 🧳 Relocation Support - We handle the move, financially and practically
• 💰 Permanent Global Contract - With a seriously competitive salary
• 🏥 Private Healthcare - From day one
• 💻 Top-Tier Tech Setup - Brand new MacBook + full onboarding kit
• 🧠 Career Growth Framework - Clear, personalised, and fast-moving
• 🎯 Bonus Scheme - Performance-related, quarterly paid
• 🌴 14 Days PTO + Public Holidays - Real time off
• 🧪 Hybrid Working - 3 days in the office per week

What You’ll Do

• Own the user retention and engagement strategy, using CRM (email, push, WhatsApp, in-app messaging) as tools to influence activation, frequency, and habit formation across the full user journey.
• Design journeys and interventions that are personalized, data driven and aligned to product usage milestones — from onboarding to reactivation.
• Own the CRM communication framework, defining segmentation, triggers, and personalized content strategies based on goals.
• Manage the end-to-end content operation for all CRM channels, to oversee translations and campaign localization for global rollouts.
• Lead a small CRM team, with responsibility for roadmap development, resource planning, and performance management.
• Champion a data-driven test-and-learn approach, leveraging user data platforms, automation tools, and segmentation strategies to continuously improve content effectiveness and campaign performance.
• Establish and maintain Elfie’s user communication tone and style guidelines to ensure consistency and quality across markets.
• Monitor key engagement metrics, analyze results, and present actionable insights and improvement recommendations

What You’ll Need

• Proven experience in the mobile industry working on retention, in an early stage startup

• Passion for the digital health industry

• 5+ years experience in CRM, lifecycle marketing, user growth or product-led growth

• Hands-on CRM and lifecycle management tools: large-scale/automated communication platforms for email, app notifications, SMS

• Strong balance of strategic thinking and execution

• Great grammar and copyediting skills with great attention to detail

• Fluent in English

• Ability to thrive in a fast-paced, technical, remote, and mission-focussed environment

Why Join Elfie?

We're a global start-up that is mission-led, and fiercely product-driven.

We're building something that improves lives - and we're doing it with a culture of trust, freedom, and high performance.

About Elfie

Elfie is the first completely free, gamified mobile app that rewards users for managing their health. Our goal? To become the world’s largest self-reported medical record platform — across all therapeutic areas.

We operate in 10+ countries today, with plans to expand into 15 by the end of 2025.

📲 Try Elfie for yourself by downloading it on App Store or Google Play

What Now?

Apply today for immediate consideration! Got someone in mind? We offer a referral reward if your recommendation is hired. Contact Talent Acquisition for more info.